Deutsche Bahn is not shy about its ambitions. Thus whereas its logo consists of the company’s initials “DB”, on its home page and in advertisements these initials are interpreted as standing not for "Deutsche Bahn" but simply “die Bahn”: not for the "German Railway" - but simply "The Railway". Search, for example, for international rail connections on the website of the Slovenian Office of Tourism (click on “information about timetables”) and you will be transferred to the website of “die Bahn”. The company’s megalomania in appropriating the definite article “die” is perhaps only matched by the megalomania of Deutsche Telekom, which, while similarly and with similar implications dropping the adjective "deutsche", has appropriated the letter “T” for “Telekom”: as in “T-Mobile” or “T-Online”. Deutsche Telekom has gone so far as to take legal action in order to defend the letter "T" [link in German] as its exclusive trademark.
Frankness about its history and, more specifically, the role played by its legal predecessor, the German Reichsbahn, in the deportation of European Jews, is apparently not consistent with “the” railway’s European strategy. See “Eleven Thousand Children” on german-foreign-policy.com (and here for the German original).